Himanshu Makhija - Growth Marketer
GROWTH MARKETER • B2B DEMAND GEN

Building organic-first GROWTH ENGINES that scale without burning budgets

5+ years turning SEO, content, and outbound into predictable pipeline systems for B2B agencies and brands. Zero fluff. All execution.

$1.2M+
Revenue Influenced
17K+
Organic Audience Built
5+
Years Experience

Built growth systems for agencies and brands across B2B, SaaS, and education verticals

HGX Media
B2B SaaS Clients
Education Brands
Agency Partners

I build scalable systems, not campaigns that die when budgets stop

Most growth marketers chase vanity metrics. I build sustainable engines—SEO-led demand, content that converts, outbound workflows that actually book meetings, and systems that scale without adding headcount.

🚀

Organic Demand Generation

SEO-first strategies that create compounding visibility and inbound interest. No paid dependency—just content that ranks, captures intent, and converts.

  • SEO content systems & editorial workflows
  • LinkedIn distribution & thought leadership
  • Programmatic SEO foundations
  • Keyword research & intent mapping
🎯

ICP-Driven Outbound

Cold outreach that doesn't feel cold. ICP research, messaging frameworks, and automation workflows that book qualified meetings consistently.

  • Apollo & LinkedIn Sales Navigator setup
  • Multi-touch email sequences
  • ICP definition & messaging
  • CRM workflow automation
⚙️

Growth Operations

Turn chaos into predictability. SOPs, automation frameworks, and repeatable processes that let small teams execute like big ones.

  • SOP creation & process documentation
  • Workflow automation (Zapier, Make)
  • Performance tracking & reporting
  • Funnel optimization & conversion

Real Impact, Real Numbers

$1.2M+

Revenue pipeline influenced through combined organic and outbound initiatives

0→17K

Built organic YouTube channel from scratch to 17K subscribers & 1M+ views

5+

Years embedded in agency environments serving multiple B2B clients

How I Build Growth Systems That Scale

My approach: Build once, optimize continuously, scale without breaking.

1. Organic-First Foundation

Start with SEO and content that compounds. Create visibility that lasts years, not weeks. Build authority through distribution (LinkedIn, email, communities).

2. Outbound That Converts

Layer in ICP-driven outbound for predictable pipeline. Cold email, LinkedIn outreach, multi-touch sequences—all automated and optimized.

3. Systems & SOPs

Document everything. Build repeatable workflows. Create leverage through automation. Turn strategy into execution anyone can run.

4. Optimize & Scale

Continuous testing, data-driven decisions, and incremental improvements. Scale what works, kill what doesn't.

The Stack I Use to Build & Scale

Outbound & CRM

  • Apollo.io
  • Instantly.ai
  • LinkedIn Sales Nav
  • HubSpot / Pipedrive

SEO & Content

  • Ahrefs
  • SEMrush
  • WordPress
  • Surfer SEO

Automation

  • Zapier
  • Make (Integromat)
  • Notion
  • Slack

Design & Dev

  • Elementor
  • Figma
  • Shopify
  • Webflow

Featured Growth Project

ORGANIC GROWTH • YOUTUBE

0 to 17K Subscribers Through Content Systemization

Built and scaled an organic YouTube channel from zero to 17,000+ subscribers and over 1 million views by implementing systematic content strategy, SEO-led topic selection, and consistent distribution workflows.

17K+
Subscribers
1M+
Total Views
100%
Organic

Ready to build a growth engine
that doesn't depend on ad spend?

I work with B2B agencies and brands that want sustainable, scalable growth—not short-term hacks. Let's talk about what that looks like for you.

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