Himanshu Makhija — Growth Marketer & Demand Generation Expert
Open to Opportunities
Growth Marketer · B2B & SaaS · Remote

I BUILD
Revenue MACHINES

Not campaigns. Not vanity metrics. Predictable pipeline systems — built on ICP-led outbound, SEO-driven content, and automated demand gen funnels that compound over time.

Pipeline
$1.2M+
Revenue pipeline influenced via outbound & inbound
Leads
350+
Qualified MQLs & SQLs generated through ICP-led systems
Organic
10M+
Annual organic pageviews scaled across multiple niches
YouTube
17K
Subscribers grown 0 → 17K + 1M+ views in 12 months
ICP-Led Outbound
Demand Generation
SEO at Scale
Revenue Systems
B2B Pipeline
Content Marketing
CRM Automation
Funnel Optimization
GTM Strategy
ICP-Led Outbound
Demand Generation
SEO at Scale
Revenue Systems
B2B Pipeline
Content Marketing
CRM Automation
Funnel Optimization
GTM Strategy
Who I Am

NOT YOUR
AVERAGE
MARKETER.

Demand Generation
ICP-Led Outbound
SEO & Content Systems
Funnel Optimization
CRM & Automation
GTM Strategy

"I don't run marketing. I build the systems that make marketing run itself — predictably, scalably, and without burning budget on ads that die the moment you pause them."

I'm Himanshu Makhija — a growth marketer with 5+ years building demand generation and revenue systems for B2B, SaaS, and D2C companies. My obsession? Creating compounding growth engines that generate pipeline while you sleep.

From designing ICP-driven outbound sequences on Apollo and Instantly that generated 350+ qualified leads, to scaling SEO content networks to 10M+ annual pageviews, to building end-to-end inbound funnels that convert — I've done it all. At 23, I bring the hunger of someone who has everything to prove and the track record to back it up.

I've acted as an embedded growth partner for 15+ brands — owning strategy, execution, optimization, and reporting. Not a vendor. A partner.

What I Build

THREE CORE
GROWTH
SYSTEMS

Systems that compound. Funnels that convert. Engines that don't stop working when you stop paying for ads.

01
🎯

ICP-Led Outbound Systems

Built on Apollo, LinkedIn Sales Navigator, and Instantly — I design surgical outbound engines that identify your exact buyers, craft hyper-personalized sequences, and fill your CRM with sales-ready leads. No spray-and-pray. Zero guesswork.

Apollo.io Instantly LinkedIn SN Cold Email CRM Flows
02
📈

SEO & Content Growth Engines

I've scaled organic engines to 10M+ annual pageviews. Built on keyword-led editorial systems, topic clusters, and publishing SOPs — this is the channel that compounds every month, kills your dependency on paid ads, and drives qualified traffic at scale.

Ahrefs SEMrush WordPress Editorial SOPs Link Building
03
⚙️

Demand Gen & Inbound Funnels

Landing pages that convert cold traffic. Lead magnets that attract decision-makers. Nurture flows that warm leads automatically. I build full-funnel inbound systems that turn traffic into pipeline — and pipeline into closed revenue.

Zapier Elementor HubSpot Lead Magnets Nurture Flows
How I Work

MY PROCESS

01
Diagnose & Map

I audit your current funnel, ICP definition, channel mix, and competitive landscape. No assumptions. Pure data.

02
Strategy & Prioritize

I define the highest-leverage growth plays for your stage and goals — then build a 90-day execution roadmap.

03
Build & Execute

I ship fast. Outbound sequences live in week 1. Content engine running by week 3. Funnels converting by week 6.

04
Optimize & Scale

Weekly reporting, A/B testing, iteration. I don't set and forget — I compound what's working and cut what isn't.

Track Record

NUMBERS
DON'T LIE

Five years. Multiple industries. One consistent thread: results that compound. Here's what I've built across B2B, SaaS, and D2C brands.

350+
Qualified Leads
MQLs & SQLs via ICP-driven outbound and CRM-led outreach systems
$1.2M+
Pipeline Influenced
Revenue pipeline via cold outreach, inbound, and organic funnels — without heavy paid spend
10M+
Organic Pageviews
SEO + social engines scaled annually across multiple client niches
15+
Brands Scaled
Acting as white-label growth partner across B2B, B2C, and D2C businesses

"Grew a YouTube channel from 0 to 17K subscribers and 1M+ views in 12 months — using nothing but organic content systems."

Work With Me →
Where I've Done It

EXPERIENCE

5+
Jan 2020 — Present
Growth Systems Consultant
Independent — B2B, SaaS & D2C
350+ qualified leads · $1.2M+ pipeline · 15+ brands · ICP outbound, SEO, inbound funnels
Currently Active
Feb 2023 — Dec 2024
Head of Marketing & Operations
HGX Media — Remote
Multi-channel demand gen · Team management · SOPs · Client retention systems
B2B & D2C Growth
Feb 2020 — Feb 2023
Content Manager — SEO & Organic
HGX Media — Remote
10M+ annual organic visits · Editorial systems · Keyword-led content at scale
10M+ Organic
Jul 2023 — Jan 2024
Marketing Manager
My Mind School — EdTech
Landing pages · Lead capture · Nurture flows · 7-figure revenue growth
EdTech · 7-Fig Revenue
Tools I Use Daily
Apollo.io Instantly LinkedIn Sales Navigator Ahrefs SEMrush HubSpot Zapier Make (Integromat) Notion WordPress Elementor Shopify Kanbox Clay Google Analytics Slack
Social Proof

WHAT PEOPLE
SAY

"

Himanshu built our entire outbound system from scratch — ICP list, sequences, CRM workflows — and we started seeing qualified meetings within the first two weeks. He doesn't just execute, he thinks like a co-founder.

A
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Founder / CEO — SaaS Company
"

The content engine Himanshu built drives more qualified traffic than our paid ads ever did — and it keeps compounding month after month.

B
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Head of Marketing — B2B SaaS
"

Rare to find someone who's equally strong on strategy and execution. Himanshu owned both — and delivered results faster than anyone I've worked with.

C
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VP Growth — D2C Brand

LET'S
BUILD
Together.

Whether you're a founder looking to build a growth engine, a marketing leader hiring for your team, or a recruiter with the right opportunity — my inbox is open.

Based in Chandigarh, India · Available for Remote Roles Globally

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