I help B2B & SaaS companies build organic growth engines — ICP-led outbound, SEO-driven content, and automated demand gen funnels — so you're not held hostage by your ad budget. Reduce dependency. Build pipelines that compound.
"Most companies are one budget cut away from losing all their pipeline. I fix that — by building organic growth engines that keep generating leads whether you're running ads or not."
I'm Himanshu Makhija — a growth marketer with 5+ years building demand generation and revenue systems for B2B and SaaS companies. My core specialization: reducing dependency on paid ads by building ICP-led outbound systems, SEO-driven content engines, and inbound funnels that work around the clock.
Paid ads have their place — but when they're your only source of pipeline, you're renting growth you don't own. I help teams build the organic infrastructure that makes paid a multiplier, not a lifeline. From 350+ qualified leads via outbound to 10M+ annual organic pageviews, every system I've built was designed to compound over time — not evaporate when the spend stops.
I've acted as an embedded growth partner for 15+ B2B & SaaS brands — owning strategy, execution, optimization, and reporting. Not a vendor. A partner who stays until the pipeline is predictable.
The goal isn't to kill paid ads — it's to build organic engines so strong that paid becomes optional, not essential. Pipelines that compound. Revenue that doesn't stop when the budget does.
Built on Apollo, LinkedIn Sales Navigator, and Instantly — I design surgical outbound engines that identify your exact buyers, craft hyper-personalized sequences, and fill your CRM with sales-ready leads. No spray-and-pray. Zero guesswork.
Scaled organic engines to 10M+ annual pageviews — built on keyword-led editorial systems, topic clusters, and publishing SOPs. This is the channel that reduces your dependency on paid ads, compounds month over month, and drives qualified traffic without a recurring ad budget.
Landing pages that convert cold traffic. Lead magnets that attract decision-makers. Nurture flows that warm leads automatically. I build full-funnel inbound systems that turn traffic into pipeline — and pipeline into closed revenue.
I audit your current funnel, ICP definition, channel mix, and competitive landscape. No assumptions. Pure data.
I define the highest-leverage growth plays for your stage and goals — then build a 90-day execution roadmap.
I ship fast. Outbound sequences live in week 1. Content engine running by week 3. Funnels converting by week 6.
Weekly reporting, A/B testing, iteration. I don't set and forget — I compound what's working and cut what isn't.
Five years. Multiple industries. One consistent thread: results that compound. Here's what I've built across B2B, SaaS, and D2C brands.
Himanshu built our entire outbound system from scratch — ICP list, sequences, CRM workflows — and we started seeing qualified meetings within the first two weeks. He doesn't just execute, he thinks like a co-founder.
The content engine Himanshu built drives more qualified traffic than our paid ads ever did — and it keeps compounding month after month.
Rare to find someone who's equally strong on strategy and execution. Himanshu owned both — and delivered results faster than anyone I've worked with.
Whether you're a founder looking to build a growth engine, a marketing leader hiring for your team, or a recruiter with the right opportunity — my inbox is open.
Based in Chandigarh, India · Available for Remote Roles Globally